I’ve said this before but one thing I personally value a lot is seeing people going after their dreams and making them come true.
Last June in Pitti Uomo I once again had the pleasure to meet a lot of new people and make new friends. One of the guys I met was a young Swede, Saman Amel - one of the two guys behind the young brand Saman Amel, based in Stockholm and specialized in ties and other accessories.
Made in Sweden
One of things the guys behind Saman Amel are rightly proud is the fact that all products are not just designed but as well produced personally by their own team in Stockholm, Sweden.
The main focus is on ties, which they offer both “ready-to-wear” and through their “bespoke service” - All naturally handmade, using materials such as cotton, raw silk, linen, wool and cashmere.
The ready-to-wear-line includes options mainly with two different constructions - 6-fold and 7-fold and the prices vary from 120 euros to 140 euros. The collection of this fall is generally the second one for the company and in terms of materials and colors they seemed to have focused especially to staples that every guy should have in their wardrobe such as cashmere and wool in different shades of grey and blue.
One nice detail they also offer on all orders is the chance to have your tie with a hand embroidered monogram.
The price for bespoke service - where you can choose the fabric, dimensions, construction and details starts at 165€.
Saman wearing his own products - what else.
Recently I had a chat with Saman and after that he and Dag, the other part behind the brand were kind enough to take their time to share some thoughts about their style and the brand Saman Amel.
1) “Who are you” guys?
As of right now we are two persons moderating the business of the brand. Myself and my dear friend Dag Granath.
Besides our work with the brand we are both employed by the Swedish fashion house J.Lindeberg. I handle the made to measure service of the company at the J.Lindeberg flagship store in Stockholm. Dag is currently working at the design dept. at the head office of the company while at the same time conducting studies in communication and copywriting in Stockholm.
Me and Dag met a long time ago, sometime around 2003-2004. We played football together and instantly developed a great friendship. Later on, in 2009, we worked together at the head office of another brand based in Stockholm. It was during this time that our ideas of starting our own brand focusing upon premium neckwear was being put into practice.
Interview in notorious menswear blog DressLikeA!